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The conference on investment promotion and tourism development ofBinh Dinh 2016 is a significant milestone in economic development orientationof Binh Dinh

The conferencereceived a good variety of enthusiastic comments of leading specialists, themajority of comments focused on planning, brand building, improving investment environment, developinghuman resources and promoting investment in the province.

Master plan fortourism development in Binh Dinh province to 2020 and vision to 2030

Binh Dinh Province hasofficially announced the master plan for tourism development in Binh DinhProvince by 2020 and vision to 2030 with focus on investment, better use oftourism resources based on good brand names, sustainable development, competitivenessand deep cultural features of the locality.

Binh Dinh is going to reviewand increase resources for tourism development, preservation and restoration ofcultural and historical relics; enhance investment in infrastructure and upgradePhu Cat airport capacity to serve 2.4 million visitors each year. The system ofseaports and railway are to be renovated to facilitate tour organization. Thecity is making effort to become a centre of the national marine economy meetinggreen, clean, beautiful and modern space standards.

“Carpet rolled outunderneath, flowers scatter above” was the phrase that Mr Trinh Van Quyet,President of FLC Chairman figuratively used when he was asked about the investmentenvironment. He also said that among the localities where FLC group hasinvested, Binh Dinh was the place he felt the most pleased; not only withfinding location for projects but also with procedures.

Mr. Ricky Tan Teck Yong, President of KinderWorld groupexpressed desire to increase human resource level in Binh Dinh

Mr. Ricky Tan Teck Yong,President of KinderWorld, Singapore said that Binh Dinh was where theinvestment paperwork was conducted in the shortest time. If in Da Nang hisproject took 3 years to complete the paperwork, it took him only about morethan one year to complete it. As a direct investor in Binh Dinh, heappreciates that because it demonstrates how enthusiastic the local governmentis. Together with the Becamex IDC service – urban area – and tradecomplex, they will contribute to the overall growth of the province.

In order to attractforeign and domestic investment, Binh Dinh has offered many policies such asincentives, support for projects in tourism sector. Investment in tourism inthe province will be entitled to land lease rate, corporate income tax; labourtraining support; support for infrastructure construction outside the projectlocation...

Human resourcedevelopment needs to be implemented right now

It is important torecognise that high quality labour in Binh Dinh are lacking in quantity andlimited in quality. According to the master plan for tourism development until2020 Binh Dinh, Binh Dinh needs 30,877 employees, including 9,649 direct employeesand it is a challenge for the local government. In addition to on-sitetraining, the locality needs effective strategies to lure high quality labourfrom other places.

Promoting investment needs to be creative

Investment promotionis considered an important factor for the growth of this sector. A wide rangeof promotion activities should be fulfiled such as making direct contact witheach investor; organising or attending conferences, seminars, meetings…. Inaddition, each staff must be competent and be able to provide sufficientinformation for investors about Binh Dinh locality.

The websites promotingBinh Dinh's tourism need to be eye-catching and have in-depth content. It isimportant to promote the image of Binh Dinh and other localities of the CentralHighland on social media, tourism websites inside Vietnam and overseas in orderto create efficient connection of Binh Dinh and the Central Highland.

Different newspapers,radio, electronic newspapers, websites... can be good channels for investmentpromotion. Also the Vietnam Television (VTV1, VTV3), Voice of Vietnam (VOV), HoChi Minh City Television (HTV7)... are popular means for advertising tourism.

With great desire andefforts, Binh Dinh is expected to become a good place to live, a venue makingamazing contributuion to global integration for Vietnam in the future.